Wakegraphic: Graphic Design by Jake Wakefield
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Tech Branding and Packaging Design

Roles: Branding, Logo Design, Infographic, Packaging

Persistent Efficiency was a Berkeley, California based company that specialized in creating products that tracked energy use in buildings. Wakegraphic helped create the packaging for their most recent product launch. Previous iterations of their product required a tech to install.

The "KIT" was a self contained set of their energy tracking product that would their customers install themselves. The project required a in-depth understanding of how the product was installed, what it did, and how it reported it's data.

The design needed to be attractive, modern, and be ready to compete with other energy monitoring and home automation products. The KIT package came with a fold out installation guide. This eleven step guide was designed by Wakegraphic to be intuitve, not overly technical, and to slowly introduce customers to a product that had almost no established visual language.

More Design Samples

More Design Samples

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Wakegraphic is located in Colorado where there's a very nice view of the Rocky Mountains.



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